Music service riitm received an award at the TAF Award

The riitm music service received awards at the leading marketing festival in Uzbekistan’s TAF Awards.  

riitm launched under a new brand in the spring of 2025 and provides users in Uzbekistan with access to more than 30 million tracks and podcasts. The platform's algorithms create personal recommendations, considering both global and local music trends, and the sound quality reaches 320 kbit/s.

"The evolution of the riitm service is becoming a symbol of how we are rethinking the user experience in the digital ecosystem of Beeline Uzbekistan. RIITM is a local product of the international level, created with an understanding of the tastes of the Uzbek audience. Recognition at the TAF and Jolbors awards confirms the professionalism and potential of our team," said Maxim Efremov, Commercial Director of Beeline Uzbekistan.

Earlier in September, at the Jolbors festival, riitm received a bronze award in the Digital Design & Identity category. Since the launch of the application in test mode, its monthly audience has reached 80,000 users.

RIITM is a digital music service with access to millions of tracks and podcasts.
The platform offers personalized recommendations, high sound quality, and local content in the Uzbek language. Users can create their own playlists, share music preferences, and listen to music online without ads. riitm is available on iOS and Android devices, works with any mobile operator, and supports use on multiple devices at the same time.  Listen conveniently, on any device, and without limits. Download riitm from the App Store and Google Play.